Strategic Plan

Our Strategy

Our strategic plan is designed to promote our mission through a set of programmes that address the on-court and administration aspects of our sport.  Our Core Values, and the programmes, that we run for our members. 

Badminton Ireland Strategic Plan 2018 to 2021

Our Mission

To provide the sport of badminton with a safe, life-long and family-friendly environment where all players and volunteers can enjoy and experience an exciting sport and realise their potential.

Our Core Values

Common purpose in line with our mission

Fairness in our dealings with each other

Effective communications and trust amongst us

Badminton Ireland's key business areas

There are eight business, functional and infrastructural areas that provide the operational environment to support our mission:

  • Membership Services

  • Tournaments & Events

  • Volunteering

  • High Performance

  • Governance

  • Finance

  • Marketing

  • ICT

Our strategic plan is designed to promote our mission through a set of programmes that address the on-court and administration aspects of our sport. Our Core Values, and the programmes, that we run for our members, are represented in the following diagram: